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The Acronym Team
Greg Senner
Development
Hailing from Kansas City, Greg Senner boasts nearly 30 years of experience in the entertainment industry, with a diverse career spanning live events, theme parks, film, and television. Renowned for his exceptional ability to connect with people and forge meaningful relationships, Greg has played a pivotal role in numerous high-profile projects.
His extensive work with the Themed Entertainment Association (TEA) reflects his commitment to advancing the industry on a global scale. Greg's international network of contacts and resources has been instrumental in his contributions to groundbreaking attractions such as Harry Potter and the Forbidden Journey, Harry Potter and the Escape from Gringotts, and The Hogwarts Express at Universal Orlando Resort, as well as Waterworld at Universal Beijing Resort.
Currently, Greg is dedicated to developing world-class attractions by assembling and leading teams across various disciplines, including financing, IP owners, designers, fabricators, and operators. His ongoing efforts are shaping the future of entertainment, driving innovation and excellence in the industry.
Garrick Hansen
Operations
Garrick has been a leading voice in the theme park and location based entertainment industry for over 22 years. With a focus in project management and engineering, he has put his mark on many of the largest LBE developments around the world. With his global experience, Garrick was elected to a leadership position within the Themed Entertainment Association and is currently serving on the International Board of Directors, having previously served two terms on the Eastern North America Board of Directors. In 2017 he was promoted to Principal at EXP in Orlando Florida and has grown his team to include engineering and design within the electrical, low voltage, lighting, audio visual and show control disciplines.
With the need to constantly grown and explore new areas of his professional portfolio, Garrick expanded his career into media development. In 2019, Garrick co-founded Inappropriate Holdings Inc, a financing and development company based in Orlando Florida. Moving quickly, they jumped into their first production and looking forward to the shows release.
Aaron Pierce
Business Affairs
Aaron entered the entertainment industry after a diverse career in finance and aerospace, focusing on capital raising and project management in Central Florida. Raised between the US and Asia, he graduated high school in Tokyo and later served as a captain on various corporate aircraft in Florida.
After leaving the cockpit, Aaron transitioned to a role at an investment fund, managing a diverse portfolio and later expanding into private equity. A subsequent move to Boeing brought him back to aerospace, where he worked on 737 MAX flight crew procedures and defense contracts for Navy tactical aircraft. During the COVID pandemic, Aaron returned to Florida, reconnected with Spruce Creek, and began exploring media projects. He is now actively involved in several projects with Acronym, focusing on Business Affairs.
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